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Why Dress for Success Doesn't Work

In order to be successful, you have to feel successful in what you wear

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We have all heard the concept, “Dress for Success” but, unfortunately, this overused saying has caused more harm than good, steering many women to dress less successful and more predictable. Instead, Bridgette Raes believes that successful dressing comes from the simple belief that:

In order to be successful, you have to FEEL successful in what you wear.

  • Have you turned ever down offers, plans, or engagements because you felt your image didn’t best reflect you?
  • Have you ever felt misjudged by others because of your image or personal style?
  • Have you ever worked too hard to overcompensate for the fact that your image and style at work didn’t reflect how intelligent, capable and powerful you are?
  • Have you ever passed up plans or events simply because you didn’t have the right thing to wear?
  • Working within the parameters of appropriateness in the workplace, Bridgette Raes uses this course to show you how you can infuse your personality into your wardrobe, feel successful in what you wear and take your style and, most importantly, your career to the next level.

    Here are just a few things you will learn:

    • How to go from “cubicle to corner office” with simple tricks on how elevate a look.
    • Feel confident that your current image and style is effectively sending the right message to others.
    • Tips on getting noticed and shine by showing how clothing can be a supportive player in success.
    • Your “Buzz Words” - fool proof tricks to ensure you leave the house everyday feeling successful.
    • Get ready for work every day without the strain or struggle of what to wear…and if you are getting it right.
    • Wardrobe solutions and how to maximize the items in your closet so you spend less money, waste less time and experience less angst.


    Your Instructor


    Bridgette Raes
    Bridgette Raes

    Bridgette Raes is one of the most respected, seasoned and sought after personal stylists in the country. She is the president of Bridgette Raes Style Group and author of the book Style Rx: Dressing the Body You Have to Create the Body You Want. Her witty, down-to-earth advice has made her a sought-after writer, spokesperson and style expert for countless media outlets worldwide.

    In her 20 years in fashion, Bridgette has worked in every area of the industry. She worked in retail fashion while getting her design degree from the Fashion Institute of Technology and spent nearly a decade designing. In 2002, she decided that her expertise would be put to better use showing women how to wear clothing that brings out their own unique style, rather than simply designing it. It was this revelation that inspired her to start Bridgette Raes Style Group. Since starting her company, Bridgette has worked with clients all over the world.

    Bridgette’s popular blog has been called “The thinking woman’s guide to style” and is read by hundreds of thousands of women monthly. Her book, Style Rx: Dressing the Body You Have to Create the Body You Want (Perigee/Penguin 2008) was written to relate to the “everyday woman”, including realistic advice and over 250 photos of real women with real bodies, many of whom are clients, not professional models. In addition to her own book, Bridgette has contributed her expertise on image, style and wardrobe management to many other books.




    "As a certified etiquette and protocol consultant, I know the importance of professional dress in the workplace and stress it all the time in my teachings. This course is by far one of the most comprehensive and insightful courses on the topic that has a refreshing take with tips that are easy to apply. Bridgette's examples of outfits side by side offer the visuals needed to see how a mere shoe color change, handbag switch or necklace can make an outfit go from blah to brilliant. And to know that you don't have to break the bank to make an outfit fabulous, makes it far less daunting. Bridgette's ability to dress women for their body shape and to work with what they DO have in their closet, is truly a gift. Her eloquent and streamlined approach to dressing for true success will change any woman's wardrobe and life." - Melissa Leonard, Certified Etiquette & Protocol Consultant- Establish Yourself

    "I have always dreamt of hiring Bridgette Raes, but it's, sadly, just not in my budget. I am so grateful to have a style course like this that I can take. I really look forward to more." - G. Beatty, Portland, OR

    "I just figured learning about fashion and style was always going to be hard for me to learn. I love that Bridgette is a professional in the fashion industry yet manages to teach in a way that is so easy to understand. I never feel talked down to or like I am some sort of fashion dummy when I learn from her. Thanks, Bridgette! This course was great! I didn't realize how much workable stuff I already had in my closet. I was just wearing it wrong." -A. Cooper, Washington DC

    Frequently Asked Questions


    When does the course start and finish?
    The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
    How long do I have access to the course?
    How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
    What if I am unhappy with the course?
    We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

    Get started now!



    Have you ever struggled with something and feel so elated when the light bulb goes off? This is how I felt after completing this course. I guess I just figured that looking good needed to be hard, but this course proves that it doesn't. Everything in this course was explained in such simple terms that I not only feel armed with great advice on how to get dressed stylishly for work but I can do it with ease. The "chicken outfit" analogy is brilliance! Take the course and you'll understand what I mean. Lara P

    Wichita, Kansas